By using controlled experiments and data science, we give you behavioural insights that will answer your commercial questions
We help businesses understand and manage consumer decision making
We provide the most accurate and best value forecasts available on how people will behave in new situationsFind out more
Trust what people do, not what they say they do
Only experiments can uncover the true causes of behaviour
Focus on the commercial outcomes of decision making
Your customers are human. In order to best serve them and grow your business you have to look at what they really do, not just what they say they do.
We help you understand and manage consumer decision making at every stage in their lifecycle, allowing you to optimise your product offering and improve your bottom line
Proposition & Pricing
What do consumers want to buy and how much will they pay?
– New Product Development
– Pricing & Promotion Strategy
– Proposition Optimisation
Trade & Commercial
How can you grow market share and retain existing customers?
– Customer Journey Design
– Churn Management
– Competitor Wargaming
Brand & Marketing
What impact does your brand have on customer behaviour?
– Brand Management
– Ad Testing
– Campaign Tracking
Data & Analytics
What insight is hidden within your existing commercial data?
– Sales Forecasting
– Performance Analysis
– Business Case Modelling
Our cutting-edge approach to consumer research
Realistic Decision Making Context
Recreating a realistic journey is crucial to making reliable predictions about customer behaviour. Context is king.
Rich Behavioural Insights
Our statistical models contain diverse information about your customers and their attitudes. This helps us understand the story behind the numbers.
Actionable Commercial Outputs
We bring insights to life with web-based simulators that allow you to explore dynamic forecasts across various commercial scenarios instead of static PowerPoint charts.
Browse our latest news and behavioural insights
Have a look at one of our Buzz articles for a quick bite of behavioural insight or read our Reports for a deep-dive into a topical issue in the field.
Context is King: How Seemingly Irrelevant Details Influence our Decisions
Predicting People podcast: Episode 2 with BT’s Georgina White & Philippa Rose
Subscription Economy Paper Published
The Vaccine Rollout and Life in 2022
Benny Cheung on the Brainy Business podcast
Tackling Opportunistic Insurance Fraud Animation
We are the original behaviour science consultancy
When we started Dectech in 2002, we saw great potential in bringing the wealth of knowledge and emerging techniques from behavioural economics and psychology to address real world commercial problems.
Now, having helped over 80 clients, we are leading experts at tackling commercial problems with fresh eyes, questioning and innovating.Find out more